✨Why better business matters:
86% of buyers will pay more for a better customer experience.

Is your salon offering better or status quo?
The average profit margin for a salon is only 8%.

Are you prioritizing ROI or running on vibes?
The spa industry is projected to grow 12.7% annually by 2032.

Is your spa set up for success to outlast competition?
90% of salons are small businesses.

Meaning everything falls on you. How are you prioritizing what matters?
46-50% of salon bookings take place after hours via online booking.

And those customers have a retention rate of 78%, much higher than walk in clients.
Is your online presence engaging enough to capture these customers?

Hi, I’m Kate!

📍Seattle ♉Taurus 🐾 Fur mom 💎Bravoholic 👠Overdressed ✨Self care is life

For 18 years, I’ve spent my career building the beauty industry. And striking the same pose at every step and repeat! 😂

I’ve worked in almost every capacity of this industry. No, literally.

Behind the chair for 10 years, educating for Kevin.Murphy, the first education and training manager for milk + honey, expert columnist for HelloGiggles.com, education and training director for Salon Services, sales account manager for Wella. My current day gig is with Nutrafol as a regional Business Development Manager.

I’ve literally done it all. Sales, education, business, publishing, training, leadership… you name it. And I’ve loved it all.

While the industry has changed a lot, one thing remains more true than ever. Owners need support keeping up with the many demands of doing beauty business better.

And that’s where I come in. 💕